What is “Home Staging?..
and How Does it Help Sell My House?
“Home staging?is not a new term, but for many homeowners the concept of “professional home staging?is shedding new light on how to promote a home in the real estate marketplace. Home Staging is the very best proven way to get top dollar for your home as you prepare it for sale. ?nbsp; Homes that are “Staged?with an
ASP Home Stager sell faster and for more money! ?nbsp; Staging is more than removing the cluttering and organizing. Staging sets the scene throughout the house to create immediate buyer interest in your property. A specially training “ASP Home Stager?is practiced in the art of preparing a home for resale and knows the right way to work with the “flow?of a home, eliminate clutter, edit and arrange furniture, and even assist in enhancing curb-appeal. With the aid of staging, your house can make a notable first impression on potential homebuyers. ?nbsp; The goal is to create that “welcoming feeling for potential buyers?in every area of your home ?so that they are comfortable and want to linger in the home.
This will then lead to your home selling for the highest possible price in today's market. Remember,
the way you live in your home, and the way you market and sell your house are two different things.
When you get ready to place your home on the market for sale it becomes a product, and just like any product on the shelves at your local store it has features and benefits, pluses and minuses, and there are other products to compete with. ?nbsp;
To gain an edge in your marketplace you must be priced right and look better than the competition. ?nbsp; Sometimes it’s difficult to think of a home as a mere product, but it helps to think that way so that you can get top dollar for your property and sell it in a reasonable amount of
When you sell your home you're going to have to move. ?nbsp;
When you move you're going to have to pack. ?nbsp; Most of the principals of Staging just mean that you're going to pack up some of your things early. ?nbsp; It’s a little bit of work, but you're going to have to do it anyway, so lets
do it now so you can get top dollar for your property in your
on Staging Investment
chart shows the average return for a variety of home improvements and
illustrates the value of investing wisely in your property. Based on a 2003
Home Gain Survey of 2,000 Real Estate agents nationwide.
on Market Statistics
compares equity gain, and time on market of houses that were listed,
Staged and sold, and houses that were Staged first, then listed and sold.
Based on 2004-2006 study of 300 houses Staged by ASP Stagers.
The first impression is the key factor in selling your home. ?nbsp;
Typically, a potential buyer has made up their mind within the first ten seconds after they step through the front door. They were already forming an opinion as they pulled into the driveway. ?nbsp; That feeling really doesn’t leave any room for the agent to “turn the showing around??once they’ve lost the interest. ? To achieve the greatest possible outcome, a home should always be presented at its best - the first time around.
In every room, stand at doorway and look at the room through the eyes of a buyer. ?nbsp; What do you see? ?nbsp; Be tough on yourself: What can you live without while your home is on the market?
carpets need to be cleaned. Have them professionally cleaned before coming on the market.
only know what they see…not the way it’s going to be! Unless
your home is a fixer-upper, badly worn or very out of date - carpets should
be replaced before coming on the market. Offering
a buyer a credit to “pick their own new carpet?or a discount off the
price is far less effective and will always end up costing you more money
and slow the selling process. Pick
a light-colored short plush or Berber carpet. Real-estate
beige is the safest color.
Check all light fixtures.
Are they working properly? Replace
all burned out light bulbs. Look
for dark hallways and corners and
increase the wattage of bulbs in those areas. Make sure there are lamps with adequate bulbs in dark corners that
are always turned on for showings.
and repaint cracks on all walls and ceilings.
or replace broken light switches and switch plates.
Clean any dirty areas around them.
all curtains and blinds open during the day to let in light and views.
The extra cost of additional heating or air conditioning is a necessary cost
the number of pillows on couches to zero or two. Remove
all afghans and blankets.
up all valuable items to protect them. If necessary, take them to a safe deposit box.
a hard look at houseplants. In
most cases they need to be pruned and/or the number of plants reduced to
create more space. If plants
don't look healthy and are just barely clinging to life give them away.
need to be cleaned out. Glass
doors should be cleaned. Mantels
and hearths need to be cleared off except for a very few necessary items.
create more space you
may want to remove a chair, a loveseat or other pieces of furniture.
(Remember the model home!)
up all collections (you're going to need to pack them up sooner or later anyway).
become a distraction for buyers from the desired focal point your home.
the number of books on bookshelves. Pack up extra books
the number of family pictures on shelves, pianos,
the number of wall hung photos and paintings in every room
to one large piece on a wall or a small group of three. Make sure they are
hung at eye level.
sensitive to odors, because buyers are! Excessive
cooking or smoking odors, dog or cat odors, baby, laundry and mildew odors
will turn off buyers. If there
is a challenge with odors in your home use room deodorants or disinfectant
sprays and keep windows cracked open for ventilation even in very hot or
cold weather. (There are great
products in pet stores for pet odors, and many professional carpet cleaners
have special ozone machines that can really help with difficult odors.) You can’t sell it if you can smell it!
all windows and make sure they operate freely. If the seal
is broken on a double-pane window, replace it now.
items that are broken. This will show that your home is
well-taken-care-of. In most
cases, buyers will ask for them to be repaired anyway, so do it now.
be afraid to move furniture from room to room. That extra chair from the
living room or dining room may just look great in the master bedroom.
general, pack up the little things. Little things create clutter and they need to be packed up
anyway, so pack them up now.
your home up for sale can be VERY EXCITING! But at a time when FIRST
IMPRESSIONS are so important, deciding where to start can be confusing.
And, with so much to do in addition to normal daily activities, a
little nerve wracking, too.
Jones Real Estate offers Staging Services that will help ease the strains
that often accompany preparing a home to be placed on the market.
consultation starts with a complete and thorough walk-through giving you a
detailed analysis of your home's attractions, as well as the trouble spots. From
curb appeal, to room-by-room assessment, to what repairs and investments may
be needed for a quicker sale and higher profit, and more! You
will be advised how to specifically show off your home to make a premiere
presentation, in prioritized order. Your
instructions will be stream-lined so your efforts in the process can be
simplified and the results extremely effective.
What a Difference a Day Makes!
knowing what needs to be done and actually doing it are two different
things, so Brenda Jones Real Estate Group offers hands-on Staging Services that
are a compliment those services offered to sellers listing their properties
with her office. To ensure your home will be shown at its finest,
each room will be edited and arranged to show off its best features. Clutter elimination, organizing, furniture layout, and lighting are
just a few of the areas we consider when staging each room for showings.
You will also be given a detailed listing of repairs or improvements
that may be essential in the re-sale potential of your home.
than having two separate professionals (a Stager and a REALTOR) work
together with the sale of your home ?why not hire Brenda Jones Real
Estate to help you with both. Brenda
has received extensive training in Staging (and was awarded the Accredited
Staging Professional designation for her work). This coupled with her award winning real estate career combine to
make your home sale an enjoyable and HIGHLY PROFITABLE experience for you.
you are looking for help with one or two rooms, or the entire house, Brenda
Jones Real Estate can be of help. You
will be amazed at the transformation that can be made…in just a day or
©Copyright 2016 Brenda Jones Real Estate Group
Licensed in the State of Vermont